But advertisers aren’t. Unless they are somehow officially connected to the Super Bowl. Hence, this is just about my favorite week to pay attention to commercials and print ads. I just love all the euphemisms for Super Bowl. “The Big Game” is the most common. (“Stock up on soda and snacks for the Big Game!”) “Your football party” is another. How many can you count between now and kickoff?
Jack Silbert, curator