Customer loyalty

Just before Christmas, UPS delivered a package to our house from our cell-phone company, a box large enough to hold 3 or 4 books. I hadn’t ordered anything, so figured it had to be a prize from one of those contests you unwittingly enter simply by going about your daily business.

However, underneath a bunch of air-cushion packing material was…a sheet of paper thanking me for continuing to be a loyal customer.

It came with a return label, which I thought about using, but didn’t seem worth the bother.

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